Plainthinkingonsellingwell.
Clear, practical writing on what actually moves the value of a business: preparing it properly, finding the right buyer, and getting a deal through diligence to completion. No jargon, no filler, the same thinking that sits behind how we work.
— FeaturedExit strategy · 6 min
Why most owners leave money on the table
The gap between what a business is worth and what it sells for is rarely about the market. It is about preparation, or the lack of it.
Read it →Valuation
What buyers actually pay a premium for
Two businesses with the same profit can sell for very different multiples. This is what moves the number.
Value drivers
The owner-dependency trap
A business that cannot run without you is not an asset a buyer can rely on. It is a risk they price, or refuse.
The deal
Why good deals collapse, and how to keep yours alive
Price gets agreed in a handshake. Deals are lost in the months that follow, somewhere in the data room.